Occassionally I’ll get this question.
So I’m going to answer it here, and apply it to any company..
You may have joined a particular company where they have reps or affiliates, and you’re worried about the competition…
You’re worried that maybe this opportunity or have already peaked… you’re worried if you get involved, the potential marketplace could have run out of buyers?
Here’s the funny thing — I had the same exact question in 2012… I was about to join a company which was doing very well in Australia. They had a lot of people making a lot of money, and I started thinking their market might be saturated…
This company had members from all over the world, and I thought to myself, “Ok, I’m brand new. I don’t have any skills in this niche. All these top owners have many years of experience behind them, they speak on stage on events, and they know how to market online.
When I first started, I didn’t even know how to get a domain name. I didn’t have a clue what I was doing… What chance did I have competing against these people for the little amount of customers that were left in the marketplace?
I remember asking the questions “How many people in Australia right now are in this program?” They told me, “There are 500-to-2,000.”
Compared to the 22 million people in Australia, I thought to myself, what if there is only 2,000 people out of the 22 million who would actually buy something like this? That means there is a HUGE opportunity in Australia alone not to mention the rest of the world..
It made me realize just how ridiculous the concept of market saturation really is. Let me put it to you this way.
But could you run out of potential customers?
Here’s an example—let’s think about making cars…
In a country like Australia (where I’m from), most adults have at least one car. Some households have two or even three cars.
Now if you were a car manufacturer, you could easily see how someone might say, “Well everyone in Australia already has a car. What possible chance do I have of selling more cars?”
As we all know, people get new cars, people would change their minds, the car gets old, they have to go and get a new one. Over the course someone’s life, they are going through this different phases where they have different needs, wants, desires, and different buying patterns.
This means you might have someone in their 40s, who’s never considered joining a program like MOBE. And right now, for the first time in their life, they are at the point where they are ready to buy.
In MOBE, we have people from the age of 18, and we have people like right up into their 80’s, even their 90’s who get started and want to learn how to build an online business.
Look how much room there is for growth…
When you add up all the time in someone’s entire lifetime, and then think about how many people are on the Internet—something like 3.2 billion or something like that—it shows you there is a huge opportunity out there
Are they all going to be the right people for MOBE? Of course not, we all know that. But even if 1% of 3 billion people were a good candidate for a business like MOBE, that would still be a lot of people.
The last time I checked it, the number was around 10,000 members. Some people might think 10,000 is a lot of people, but it’s not. How many people are in the USA, hundreds of millions okay.
Even if all the MOBE customers were in USA, and let’s say was 10,000, what percentage is 10,000 of 300 million in the USA? It’s a tiny, tiny percentage.
So I look at how many people are in the program right now, and what is the population of people who might be interested in business like MOBE, what is the size of that population? And you will see that we still have a very long way to go.
The other way that I approach looking at this concern is I look at other direct sales companies in our niche or who have a similar business model to us in regards to having affiliates, or distributors who are promoting the products of that company.
Model other successful businesses
Some of the most successful companies started in the 1950s or 1960s, long before the Internet—and these companies are still doing hundreds and hundreds and millions of dollars. Some do over a billion dollars in revenue every single year.
Now if you think about how many people they’ve signed up in their program over five-or-six decades. We are talking about tens of millions of people, yet these companies are still doing staggering numbers in terms of revenue and new people getting started.
Many of these old companies are still going strong. When you compare MOBE to one of those companies, we are still a tiny, tiny company. If we are still doing good numbers at this stage and increasing revenues month-after-month, we are clearly still growing. So that’s a very, very good sign.
That’s why I don’t lose sleep at all over thoughts that we’ve sold all the potential people out there who could join a program like this. It doesn’t bother me one bit, because I think in terms of look how big the global marketplace is. Look how much room there is for growth.
In conclusion, I think you should be excited about the potential growth of your company. There are almost unlimited opportunities in the world of online marketing. I don’t have any worries about market saturation, and neither should you.
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