Buying YouTube Views Is Risky. Do This Instead.

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Are you thinking about buying YouTube views to quickly increase viewership of your content?

Don’t be surprised if you get more than you pay for. Buying views might work, but is more likely to backfire, with YouTube removing your content or even suspending your account. Use the following methods to increase your views naturally.

Build Your Email List 

As an entrepreneur or small business owner, it’s assumed that you are using YouTube to market your business or to stimulate sales. It is also assumed that you have a list of leads and customers to whom you market via email. Continue to build it. When you create new content and upload it to YouTube, send out a broadcast email to your entire list about it. That will push viewership up.

The more views, the more likely it is that your video will show up on the right-hand side of the page. So when people search for information on topics similar to what’s in your video, they will see yours in the list of related videos on the right. It’s a rising spiral: more views equals more visibility equals more views, etc.

Make Your Video Clickable

When people see your video on YouTube, all they are going to see is the title and a thumbnail preview picture. Those are the two factors you can control to get people to click on your video. So they need to:

  • Indicate what the video is about
  • Impart a promise of benefit to the viewer

Your thumbnail photo should show what they’re going to see in the video. If you’re interviewing someone, the thumbnail should show that. If the video is animated, show that. If it’s a how-to, show that. You get the idea.

A good video title requires a bit of copywriting skill to keep it short and informative and include appropriate keywords. You’ve got to give people “pay” in exchange for their time. So, if nothing else, communicate the benefit the viewer will get from watching: “Generate More Qualified Leads with This Tip,” “7 Common Problems ‘Product X’ Solves,” or “How to Sell to Anyone.” The benefits are the “pay.”

Description

Once a viewer has clicked on your video, they will see a description of the content underneath the headline.

Your description doesn’t need to be clever or like a sales pitch, but should:

  • Describe what your video is about
  • Include additional information, if possible, on how it will benefit the viewer
  • Include naturally-placed keywords throughout the text

Depending on the video content, you may want to use a one- or two-sentence description, but you can also make it 500 words, if that’s appropriate.

Behind the Scenes

By optimizing the other text elements of the video, you will maximize its organic search potential and will also assist YouTube in how they group it with other videos that contain similar content:

Video file name: Optimize the name of the actual video before you upload it to YouTube. For example, the finished video might be called something like “interview_02.mp4,” which might mean a lot to you, but won’t mean anything to search engines or YouTube. So, again, consider the content of the video and give it a title that communicates something closer to that. Using the earlier example for the video title, you might want to optimize the file name to: “Generate_Qualified_Leads_video.mp4.”

Tags: Beneath the description text box on the edit page for your video is the Tags box. This is similar to the tags you use when posting a blog. Choose relevant tags for your video. You should enter the most specific and descriptive ones first and then work down to the more general ones. Using our previous example, tags could include “qualified leads,” “lead generation,” “get more leads” and down to “sales” and “marketing.”

Live link: Give people a way to engage further with you and your company by providing a live link to your website, blog, etc. This link, which you place somewhere in the first few sentences of your description, can be especially effective in showing YouTube the relevance between your video content and your site content, which can raise your ranking. Note, a live link includes the “http://” at the beginning.

Annotations

Annotations are the text boxes you see on some YouTube videos, which pop up on the screen and ask you to subscribe or give the video a thumbs up.

You can also use them to direct viewers to other videos on your channel. If you linked all of your content this way, you would see an increase in views across the board.

This isn’t to say you shouldn’t also ask them to subscribe, but don’t use so much annotation that it distracts from being able to watch the video.

Final Thought

It should go without saying that you have to provide great content—not necessarily in terms of slick production, but in how practical, useful and valuable it is.

Anyone who markets with video has to start somewhere. If your content is valuable (see #3 of this post to find out if it is), then viewers will forgive you for a shaky camera or background noise in your video.

If you’re just starting out, find out how good your equipment needs to be.

“Views generated by some third-party businesses and services will not be counted … [and] can lead to disciplinary action against your account,” YouTube states in their Creator Blog. “Long-term success on YouTube is based on creating great content and engaging with fans.”

Creating valuable content and following the advice above may not produce overnight results, but over time, will create an increase of views by authentic fans, rather than paid-for spam.

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