Awesome tips for getting your Facebook Page into your Fans Newsfeeds

With Facebook constantly making changes to what appears in our newsfeeds, here’s a few tips for those of you with Fan Pages to get your posts onto your Fans Newsfeeds!!

●  Post more often – at least three times a day.* 
●  Experiment with posting at different times of the day, including outside business hours.
●  Post a mix of your own content (short tips + links to your longer blog posts) + OPC (other people’s content that you curate from a variety of sources).

●  Post directly on your Page and also share posts from other relevant Pages.
●  Include @ tags of related Pages in your posts.
●  Repost your own evergreen content.
●  Mix up the post types: status updates, links, photos, videos, offers, events, milestones and cover image changes.
●  Test post length from super short (<120 characters) to much longer (63k is the max!).
●  Check your Insights for when your fans are online and be sure to post during these times (as well as outside).
●  Consider coming up with a theme for each day of the week and publish posts pertaining to that day’s theme.
●  Compare your reach performance against the average at:
●  And, of course PAY for more reach on posts that impact your bottom-line, using the Boost post option or go into your Ads Manager/Power Editor. **

*Emeric Ernoult of AgoraPulse says, “Pages that post at least three times a day get very high page reach metrics and much more brand awareness than pages that only post once a day or fewer.”

**Emeric says, “…if you’re announcing a new product, new features, an ebook or webinar or other content you’ve spent hours on, isn’t it worth it to pay $30 or $50 to make sure your hard work is seen by 9,000 people instead of 1,000? Yes! Your time and specialized content are worth it. Why waste those efforts to save $30 or $50? That’s nonsense.”

For more great reach tips, check out this fantastic post by Emeric Ernoult on Social Media Examiner: Guide to Facebook Reach: What Marketers Need to Know: Emeric helps to demystify that coveted REACH – organic and paid – what it is, how to get it, how to measure, compare to other social networks and more. 

So go out there, mix it up a bit on your Fan Page and watch your business grow.

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Cheers Corina


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