Whether you are an affiliate marketer, Stay at Home Mum, business manager, or writer, there are an infinite number of ways to make money leveraging the Internet.
While it does take some serious commitment and hard work (just like anything else worth succeeding at), more and more people are becoming their own boss by turning their passions into legitimate enterprises online.
What makes the Internet so attractive is that it will instantly allow you to participate in the global economy...without leaving your home.
What a cost effective way to reach millions of potential customers!
Not only can you tap into your local markets, putting your business online opens up the gateways to international commerce. Ever thought of selling your books in Italy, or servicing an international client who needs web design services?
It’s possible online and you don’t need any more than an internet connection and some basic knowledge to make it happen.
Find a Niche
The very first step is finding out who your target market is going to be. Who needs what you have to offer, and where do you find them online? There are a number of free tools that will help you determine your target audience. Use Google Analytics to find out who you are appealing to the most, and then cater your services and content to target those people directly. Another great tool is Google Global Market Finder. It can show you where there’s demand for your keywords – and your products.
Choose your platform
How will you deliver your content to your audience? If you have a physical product to sell, you may want to consider listing your business with sites like Amazon, eBay and Etsy. Google Product Search allows you to upload your products through the Google Merchant Center, with links back to your store. You may also want to sell directly from your blog or website.
Making your Business Accessible
To make money in your online business, it’s important to be able to drive organic traffic to your site and convert visitors to buyers. Here is a fabulous platform I use. Make sure your site is easy to navigate and your services, products and prices are displayed in the local currency. You also want to make it as easy as possible for your visitors to purchase from you. Giving your visitors the best experience possible while they are on your site is guaranteed to increase sales. Also, make sure visitors and customers can get in contact with you through a customer support platform that makes it simple for them to ask questions and get prompt responses.
Other details you’ll want to research are shopping carts and payment processors. How will people pay for your services? Does everyone have access to PayPal, or do you need to have other options, such as credit card or e-check payments. You’ll also need to think about shipping if you’re sending products overseas. If you create and sell digital products, customers can be redirected to a download page once their transaction is complete.
Leveraging social media platforms like Facebook, Twitter and LinkedIn is a great way to connect with customers and engage with potential prospects. There are a ton of new opportunities that come from utilizing social media platforms. Not only is it a great way to connect, you can drive leads, build your credibility and brand exposure, as well as find new partnership opportunities. Social media continues to prove to be a hotspot for networking, sharing ideas, and picking up advice.
Becoming a successful global entrepreneur does take some work, and there are no shortcuts for success. There will be many learning experiences, missteps and challenges, but if you do your research, develop a solid marketing plan, and put in the work, your business will flourish. Once you have a formula that works, stick to it and the payoff can be extraordinary. Becoming a global entrepreneur allows you to open up the gates of the Internet and welcome prospects from all over the world – without leaving your home.